OhmConnect is an energy sharing service that engages end users to shift their energy usage several times a week. With a fun, gamified platform, users engage to earn rewards (prizes and cash), reach higher status levels, and track their environmental impact. Users connect directly to OhmConnect, regardless of their electricity provider, and sign up organically and through referral means. For example, a user in Northern California will remain connected to their host utility, Pacific Gas and Electric, and engage with OhmConnect merely to reduce electricity one or two times a week. Users will get paid directly from OhmConnect, separately from PG&E. OhmConnect has over a quarter million users signed up for the service, which started in early 2016.