Zohra Roy

Zohra Roy is a strategic product marketing leader with over 10 years of experience in the energy, sustainability, and technology sectors. At Logical Buildings, she drives the go-to-market and communications strategy for the company’s suite of smart building and Virtual Power Plant (VPP) platforms—including SmartKit AI, GridRewards, and EPAX—empowering property owners, operators, and residents to participate in the clean energy transition and monetize their role in the evolving electron economy. Her expertise spans scaling VPP adoption, building high-impact partnerships, and driving market expansion across the built environment. She has led cross-functional teams to execute large-scale campaigns, enhance customer engagement, and position advanced energy technologies for both commercial and residential markets.

Zohra was elected to the GBA Board of Directors for 2026.