Green Button Alliance - About Us

What is the Green Button initiative?

The Green Button initiative is an industry-led effort to respond to a White House call-to-action to provide electricity customers with easy access to their energy usage data in a consumer-friendly and computer-friendly format.  The Green Button now also supports Natural Gas- and Water-use data in-addition to Electricity.

FAQ:  Blue Button, Green Button, and Orange Button…
Green Button Webinar Series…

2016 ProgrammableWeb series on the Green Button: 
How The Green Button Initiative Secured Its APIs With OAuth

  • Intro:  Understanding the Green Button API Initiative and Why It Matters
  • Part 1:  Getting To Know The Primary Use Cases of The Green Button API initiative
  • Part 2:  Understanding The Requirements and Standards Behind The Green Button API Initiative
  • Part 3:  How Green Button Ingeniously Extended The OAuth Standard Without Forking It
  • Part 4:  How The Green Button API Initiative Takes Advantage of OAuth's Scope Parameter
  • Part 5:  How Green Button Made The "Pull-Only" OAuth Standard Support Push APIs Too
  • Conclusion:  How Can Other API Implementations Benefit From Green Button's OAuth Inventions?
2016 ProgrammableWeb API University Series…

 Back to top  

Who created the initial effort?

The Green Button effort was created with the support of the U.S. Department of Energy (DOE), the National Institute of Standards & Technology (NIST), the Smart Grid Interoperability Panel (SGIP), the Utility Communications Architecture International Users Group (UCAIug), and the White House.

The North American Energy Standards Board’s Energy Services Provider Interface (NAESB ESPI standard) serves as the basis for Green Button tech­nology by providing a model for business practices, use cases, and an XML schema for the standard.

 Back to top  

The History of Green Button

In September 2011, U.S. Chief Technology Officer, Aneesh Chopra, challenged utilities across the country to develop “Green Button”—a means of providing detailed customer energy-usage infor­mation available for down­load in a simple, common format.  Through utility industry support for Green Button, consu­mers would be able to make better-informed deci­sions about their energy consump­tion.  Standard­izing on the data format could result in inno­vative appli­cations that might trans­form the way people use energy.

In 2012, the Ontario Ministry of Energy made a similar call to action for the Canadian province.

In response to requests from the U.S. DOE, NIST, and the White House to help accel­erate appli­cation dev­elop­ment and industry adoption, a new initiative launched in the form of the Green Button Alliance.

The Alliance utilized existing standards from NAESB and workgroups of UCAIug to focus its attention on developing a rich, industry eco­system consisting of electric utilities, indepen­dent system operators (ISOs) and regional trans­mission operators (RTOs), suppliers/vendors and users of auto­mation and control systems, tech­nology integrators, policymakers, regulatory agencies, and others.

The public-private initiative of the My Data program serves as a working, living model of govern­ment partici­pation in helping to foster private-sector growth for the individual and collective benefit of the people.

–  Jeremy J. Roberts, Green Button Alliance
White House 2016 Open Data Roundtable:
Open Data for Public-Private Collaboration


The Green Button Alliance builds on a founda­tion of technical activities to support the develop­ment, testing, and deploy­ment of the Green Button standard and facili­tate its accelera­tion and wide­spread adoption across the electricity, natural gas, and water markets.

Timeline of Green Button events

 Back to top  

What is the mission of the Green Button Alliance?

The Green Button Alliance (GBA) is a non-profit organiz­ation, formed in North Carolina, USA, as a 501(c)(3) corp­oration in 2015, to foster the develop­ment, compliance, and wide­spread adoption of the Green Button standard.

It is the single, definitive go-to-place for all things related to the Green Button initiative—from cert­ification of implementa­tions to marketing and education.

Powering Access to Usage Data


 Back to top  

Why is Green Button data access so important?

The answer is twofold:  Awareness & Mitigation

Awareness:  To enable end-users (consumers of electricity, natural gas, and water) to change behav­iors assoc­iated with usage, those end-users must be aware of their use and their patterns of use.  To do that, they need access to their usage data.  Once they have access, they can take action to reduce their overall usage; deter­mine if solar might be right for them; allow companies and apps to assist in under­standing where improve­ments (e.g., insulation, UV glazings, new appliances, LED lighting, low-flow showerheads) may be able to help them; and even be able to save money where time-of-use (TOU) pricing for elec­tricity provides incen­tives for off-peak shifting of energy consump­tion.

Mitigation:  Aside from the end-users’ benefits, there may be societal and environ­mental benefits to these reduc­tions and peak-shaving actions, where climate-change mitiga­tion starts from measuring one’s impact in order to begin making those changes—whether manually or by automa­tion. Enough collec­tive shifting of use from peak hours of the day may enable a utility to avoid the use of diesel generators to make up the difference.  That may reduce costs for the utility and reduce charges to the end users—all while benefiting the environ­ment.

What Are the Benefits of Green Button CMD to Utilities and Their Customers?

Take a look at our Green Button Connect My Data cut-sheet (two pages) to learn more about the benefits of Green Button CMD to utilities and utility customers…

Connect My Data, cut-sheet (.pdf)

 Back to top  

What’s out there to help me understand my data?

Applications, or “apps,” are available from multiple vendors to help homeowners, renters, business owners, and others reach their goals—whether the goal is to install solar, go “net-zero,” shave peak costs in regions with time-of-use pricing, reduce environmental footprints, or simply to understand how one property in a portfolio compares to another. 

There are many companies providing apps.  
Look to the Green Button Alliance membership for solutions.

The GBA is also part of the U.S. DOE’s DataGuard program for responsible energy-data handling.  Read our press release, here: 

 Back to top  

Who comprises the Board of Directors?

The Board of Directors of the Green Button Alliance (GBA) includes Sponsor Members, elected Participating Members(with years noted), and ex officio non-voting advisors dedicated to the mission of the Alliance.  The Board is intentionally kept small by the GBA Bylaws to enable nimble decision-making while still representing a cross-section of industry leaders:


Membership Categories


 Back to top  


Who are Members of the GBA?

GBA Member Utilities

Enbridge Gas Inc. (Union Gas Limited) ENGIE Entegrus Powerlines Inc. London Hydro PG&E Southern California Edison SDG&E Unitil Corporation

GBA Member Service Providers

Accelerated Innovations Akeptus Bellawatt, Inc. Big Data Energy Services Brilliency Incorporated ClearTrace EnerWisely (Quantum New Energy) Live Building Systems Logical Buildings (Energy Technology Savings) OhmConnect Savage Data Systems Solar Data Pros Solar Payoff Utilismart Corporation UtilityAPI Virimoto (formerly Social Solar) ZOME Energy Networks, Inc.

Governments & Affiliated Organizations

CABA Edison Electric Institute North American Energy Standards Board National Institute of Standards and Technology Ontario Ministry of Energy Real Estate Standards Organization Smart Grid Consumer Collaborative U.S. Department of Energy

Join the GBA Today


 Back to top