Personal BlackBox (PBB) is a New York City-based technology firm and a member of the Green Button Alliance.
PBB is a Corporation for Public Benefit - a corporate status that drives its commitment to the environment and society as a whole.
We are all about data and trust. PBB was founded by Haluk Kulin, former Global Brand Manager at Unilever for over a decade. Haluk saw the value of data to Unilever but also acknowledged that consumers were not necessarily seeing an individual and personal benefit to having their data used.
He considered: what if the consumer had a virtual "Black Box" where they could offer their data securely to brands in exchange for a benefit - money or offers for their engagement? He further considered: what if brands could gain more accurate data and develop a more-trusted relationship with their consumers?
What if an enterprise like an Energy firm, could share their consumers' data readily with them? What if in addition to this data share, valuable educational information could be shared to help them live a more-sustainable life?
These questions form the genesis for the PBB ecosystem platform - where consumers, energy firms and brands all gain benefit from data share, through our energy app called Greenr. The Greenr mobile app resides on the platform and enables the consumer to connect to their energy data and begin a series of consumer journeys that provide valuable information on how to live a more-sustainable life. Articles, blog posts, quizzes and surveys on the app all offer an engaging, enjoyable, and goal-oriented experience.
So how does each party in the ecosystem benefit? Consumers gain valuable information on how to live a more-sustainable life and earn offers and monetary rewards. Brands develop a more-trusting and accurate relationship with their consumers. Energy companies build more personalized relationships with their customers. PBB's ecosystem platform uniquely enables everyone - consumers, brands and energy companies - to benefit by sharing data in a trusted and secure manner!
Welcome to our Newest Sponsor Member:
“We are a FORTUNE 100 company that works in every stage of the energy business: power generation, competitive energy sales, transmission and delivery. As the nation’s leading competitive energy provider, Exelon does business in 48 states, D.C., and Canada and had 2015 revenues of $34.5 billion. We employ nearly 34,000 people nationwide.”
...and Welcome to our Newest Participating Members:
“Energy Toolbase is an industry leading software platform for third-party cost analysis of Solar PV and Advanced Energy Storage projects. Users import their Green Button Data files directly into our platform to model, analyze and propose their projects.”
Personal Black Box
“Personal Blackbox (PBB) is a Corporation for Public Benefit – a corporate status that drives our commitment to the environment and society as a whole. … PBB has built an energy ecosystem platform—bringing energy companies, advertisers and consumers together through our Sustainability app, Greenr.”
January 18th, 2012...